The convoy protest was the biggest political watershed moment for Canada in recent years. The treatment of this event by Canadian political elites however has brought into question the effectiveness of evidence based policy when it comes to fighting vaccine hesitancy .
Vaccine skepticism is no longer representative of a niche; it has reached mainstream culture through media outlets, politicians, popular and religious figures, making it incredibly difficult to navigate even one day of information consumption without bumping head on into it. The result is that vaccine skepticism is a bankable character trait: it makes money for traditional and new media, it sells products and also, very importantly, it ensures votes and accrues or preserves influence for those in power.