Conspiracy Theories

OPINION | Sow Doubt, Reap Treasure: Vaccine Skepticism is Now a Bankable Character Trait

Vaccine skepticism is no longer representative of a niche; it has reached mainstream culture through media outlets, politicians, popular and religious figures, making it incredibly difficult to navigate even one day of information consumption without bumping head on into it. The result is that vaccine skepticism is a bankable character trait: it makes money for traditional and new media, it sells products and also, very importantly, it ensures votes and accrues or preserves influence for those in power.